Top reasons why you need website backup

Just for a moment, imagine the following:

You wake up and get into the office early. You have an important marketing campaign launching this morning. You are about to potentially have thousands of visitors sent to view your website, ready to learn about you and your services. But, when you check your site you notice that you’ve seemingly become a vendor for mail-order medications overnight.

Ouch!

This is just one grim example of a situation that could happen to any website owner, at any time. Not to mention, a perfect example of when a recent backup of your website comes in handy.

Here are the top reasons why you need website backup:

  1. Accidents happen every day
  2. You’re never too small to be hacked
  3. Updates can go wrong in a flash

1. Accidents happen every day

Let’s face it. We all make mistakes from time to time, it’s only human. It’s incredibly easy for someone to click the wrong button and delete a vital file, they can’t get it back and your website is now broken. It happens every day and while most people assume their hosting provider safeguards them from situations such as this, it’s not guaranteed that they have the most recent version of your site and these can often take time to dig out of the servers.

We all read the example above. Sometimes you need that backup, and you need it right now.

2. You’re never too small to be hacked

Fun fact: most website hacking is done by automated bots and not a human. This means that there are nasty digital creatures running through the web looking for any site with an opening big enough for them to get in.

As a small business owner, your days are long and crazy and the last thing on your mind is that core update to your website’s platform you’ve been putting off. We completely understand. But this overdue update is just leaving a hole for hackers to get in and start spamming the world.

Chances are you wouldn’t even notice that you’d been hacked until a few weeks since the bots took over. Recovering your site after being hacked can be a process. Even that recent backup of yours might be infected. Having the option to select from multiple previous backups would be a game changes right about now, hey?

3. Updates can go wrong in a flash

Okay, so we touched on how not performing those updates can deadly to your website. But sometimes, updating your core files or plugins don’t quite go as expected.

You were only doing the right thing by updating your website, and next thing you know your site is broken or no longer live. Now customers are complaining, you’re losing money, and that sinking feeling in your gut has well and truly set in.

Wouldn’t it be nice if you could just hit a button and restore your website to its previous state? I’m going to go with a yes on this one.

Don’t stress, we’ve got your back.

So hopefully by now, you understand the importance of reliable backups and that these situations are very real for Australian businesses, consider adding a website backup service to your site. OzHosting’s Automated Site Backup can give you all the protection you need without any legwork on your part – the best part is it costs less than your morning coffee.

Our Website Backup is offered or included as a standard upgrade in all our hosting packages. With this backup, you get the following:

  • Automatic daily backups for your websites and databases
  • The ability to restore your entire hosting account or individual files
  • Storage that maintains a rolling 30-day backup
  • Backups on demand

So, make sure you’re taking all the necessary precautions to protect your online presence and investments today.

 

Have questions? Give us a call to discuss on (02) 8916 2100 or start a live chat.

 

Feature Image by: Echo Grid via Unsplash

PS. Want to learn how to get more customers to your site? Hit the link below and we’ll set up a free consultation on how to grow your business online and get the most out of your website.

Click here to start getting more traffic to your website today.

ben.paterson@ozhosting.com

By Ben Paterson

Ben currently looks after the marketing and content for OzHosting, helping small businesses easily create, manage and grow their endeavours online using OzHosting tools and products. He's passionate about entrepreneurship, meaningful user experiences, and Australia's small businesses.
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